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Cookies Policy

Last Updated Date

This policy was last updated on May 17, 2022.

The full policy

The quick reference

1. Introduction

Welcome to the digital properties of Wise Publishing, Inc., which include the Internet sites and software applications that you access or download to view Content of Wise Publishing, Inc.. Our Sites use Cookies, as almost all websites do, with the intention of providing you with the best experience we can.

The domain (“Site”) is governed under the terms of this Cookie Policy (“Cookie Policy”).

This Cookie policy explains how we use cookies and your rights to restrict our Cookie use.

We may change this policy without notice from time to time to reflect changes in legal or regulatory obligations. By visiting this Site, you agree to accept the policy that is in effect at that time. Accordingly, you may wish to check this site from time to time. If we make any changes that materially affect personal information which we have already collected, we will take reasonable steps to notify you.

By using this site, you are consenting to our Cookie policy. It will change from time to time, so keep an eye on this page. We include the revision date on the header on the main page for your easy reference.

2. Definitions

The following words and expressions have the following meanings unless inconsistent with the context:


means any media that can be rendered on a web page intended for consumption by an end-user, including, but not limited to articles, quizzes, polls, surveys, videos, pictures, audio and embeds;

"Cookies or LocalStorage"

means a small amount of data sent from the server which is then stored on your computer's internal storage. This policy uses the word Cookies to refer to both methods (Cookies and LocalStorage) of storing this information;

"Personal Information"

means information about an identifiable individual. Personal Information includes facts, which, when combined with other information, can identify an individual;


General Data Protection Regulation, (EU) 2016/679, as amended from time to time;

"we", "us" or "our"

Wise Publishing, Inc., a company duly incorporated under the laws of the province of Ontario;

"you", "your"

an individual, company or firm accessing our Site.

The definitions are here – if a term doesn’t make sense, look here. The most important one is the definition of personal information — it's that information about an identifiable individual. It includes facts, when combined with other information, can identify an individual.

3. Consent management, third party analytics and Cookie blocking

We use the OneTrust consent management platform to manage your consent to Cookies.

We will ask you to consent to our use of Cookies when you first visit our Site. If you choose not to consent, all portions of our Site will be blocked except those that legitimately require Cookies for functionality. Please note, if you clear Cookies from your browser, your opt-out will not be maintained.

There are three categories of Cookies.

  1. Strictly Necessary Cookies Always Active

    These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the site will not then work. These Cookies do not store any personally identifiable information.

  2. Performance Cookies

    These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these Cookies collect is aggregated and therefore anonymous. If you do not allow these Cookies we will not know when you have visited our site and will not be able to monitor its performance.

  3. Targeting Cookies

    These Cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.

We get your permission before any Cookies are enabled.

4. What our cookies collect

When you visit any website, it may store or retrieve information on your browser, mostly in the form of Cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience.

Because we respect your right to privacy, you can choose not to allow some types of Cookies. However, blocking some types of Cookies may impact your experience of the site and the services we are able to offer.

Generally, Cookies helps us:

  • make our Site work as you would expect;
  • save you having to login every time you visit our Site;
  • remember your settings during and between visits;
  • offer you free services/content (thanks to advertising);
  • personalize our Site to you to help you get what you need faster; and,
  • store your preferences in relation to the use of Cookies more generally.
  • analyse the use and performance of our website through third party Cookies.

We collect non-personally identifiable information through Cookies to enhance your user experience.

Third parties help us analyse that information. As set out in 3., you may choose to block those Cookies.

5. Advertising cookies

Cookies are widely used in online advertising. They may be Targeted Cookies. We only work with advertising partners who work to accepted privacy standards such as those set by the Digital Advertising Alliance of Canada (DAAC), which can be found at

There are also advertising Cookies. We work only with Advertisers that accept certain privacy standards.

As set out in 3., you may choose to block those Cookies.

6. What we do with the information we gather

More generally, we use the information gathered by Cookies

  • to improve our products and services;
  • to optimization of the user interface and user experience;
  • for security purposes to protect your Personal Information held and/or processed by us;
  • for training our employees in respect of providing our services to you;
  • to prevent, investigate or prosecute activity we think may be potentially illegal, unlawful or harmful; and,
  • to enforce our Privacy Policy and/or our Terms of Use or any other purpose referenced herein or therein.

Cookies differentiate one user from another and pass information from page to page during a single user's website session. They are read only by the server that placed them and cannot execute any code or virus.

Cookies also help us understand which parts of our Web sites are the most popular, where our visitors are going and how much time they spend there.

We use Cookies to improve our service to you.

We do not sell your personally identifiable information. We may sell your information in an anonymized format. Your personally identifiable information will not be available in that format.

We may sell your information collected by Cookies but in an anonymized format only.